Martin Ruegenberg — Graphic Designer and Digital Craftsman
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Pythia

UX/UI and Branding — Adobe Creative Cloud, Various Formats and Products

2016

Concept

Concept

Pythia is a cash prediction app for businesses and targeted to bookkeepers, and we wanted to play with the idea of the number pi as being part of the brand, although changing the 'i' with a 'y'.

 Pi is the most recognized mathematical constant, and is often considered as the most intriguing and important number in all of mathematics, as humans have been studying it for almost 4000 years.

Pi is the most recognized mathematical constant, and is often considered as the most intriguing and important number in all of mathematics, as humans have been studying it for almost 4000 years.

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 Since bookkeepers are familiar with an specific working space (spreadsheets, tables, numbers, functions, etc.), we had to respect that idea when creating the application's user interface.

Since bookkeepers are familiar with an specific working space (spreadsheets, tables, numbers, functions, etc.), we had to respect that idea when creating the application's user interface.

 Sections are shown as tabs on top of the working space and below the account settings.

Sections are shown as tabs on top of the working space and below the account settings.

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  “Martin is an amazing artist and designer. I only send him a few ugly mock-ups with some direction and however awesome I imagine the outcome, Martin designs always go beyond it. And of course the results are even more stunning than I could ever have imagined.”   — Matthias Ossyra, Founder Pythia

“Martin is an amazing artist and designer. I only send him a few ugly mock-ups with some direction and however awesome I imagine the outcome, Martin designs always go beyond it. And of course the results are even more stunning than I could ever have imagined.”

— Matthias Ossyra, Founder Pythia

 Dynamic tables, strong colors, simple icons and clear fonts; everything adds to the final user experience.

Dynamic tables, strong colors, simple icons and clear fonts; everything adds to the final user experience.

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